Business model innovation

Thinking the present from the future

Re­le­van­ce & Im­pact

Business model innovation

In the past, many companies failed to change their business model in time and were overwhelmed by new, disruptive challengers. Today, isolated innovations are no longer sufficient to compete for customers, achieve growth targets or shape industry changes.

Therefore, business model innovation is required to improve value creation, realize sustainable competitive advantages and ensure the future viability of the company. In this context, business model innovation involves the deliberate, significant further development of the value proposition, value creation model and revenue model.

For us, the following questions are crucial for business model innovation:

  • What combination of value proposition, value creation model and revenue model improves customer value and competitive position?
  • Which change in the value proposition creates unique selling points and optimally meets customer needs?
  • Which revenue models generate higher sales and margins?

Service offering

Our approach

ADVYCE sup­ports and ac­com­pa­nies clients in par­ti­cu­lar with the fol­lo­wing con­sul­ting ser­vices:

Rethinking and innovating business models

We see the innovation of business models as a decisive lever for new business, growth and the defense against disruption risks. We support you in transforming innovative ideas into tangible results. Our goal is to identify promising business approaches to innovate your business model, break through dominant industry logics and fend off disruptive competitors.

We develop solutions to identify new target groups, design innovative value propositions and build better ways to create value and increase revenue. In the context of business model innovation, we not only advise you on concept development and organizational change, but also empower you with necessary action skills. For this purpose, we use methods that have already proven themselves in various organizations and industries.

Optimizing value propositions

Product life cycles are shortening and unique selling propositions are being lost faster. Therefore, companies often only have the option to compete with price reductions and incremental product improvements. We support them in increasing customer value by means of value innovations in order to avoid price pressure and to gain competitive advantages.

Together with you, we develop new products and services that satisfy previously unperceived or unmet customer needs. Our approach to Value Innovation aims to create unique selling propositions in order to create demand, open up new markets and reduce competition.

Creating innovative value chains

Innovation also means creating new ways of creating value to drive growth. As technological progress accelerates, new forms of value creation are emerging, as well as opportunities to generate value at further stages. We support you in innovating your value chain.

Together with you, we analyze your competence and value creation profile. Based on this, we derive and evaluate optimization and innovation potentials. We use the insights gained to design new ways of creating value along existing and new stages of the value chain.

Unlocking innovative revenue streams

New and innovative revenue models help companies generate revenue from different, value-creating stages. Using modern technologies, we analyze how you can exploit new revenue potential. Our approach focuses on the sensible redistribution of costs and the monetization of value.

Together with you, we find ways to improve margins and unit economics and minimize business risks. We also help you to achieve win-win situations in terms of pricing and cost advantages and to increase demand. To this end, we consider both direct and indirect ways of monetization.


Aurel von Bassewitz

Senior Partner & Managing Director

Aurel has more than 17 years of experience in supporting entrepreneurs and advising them at the interface of strategy formulation and organizational implementation. In doing so, he moves growth topics as well as restructuring issues. His most recent focus was on the organisation of innovation while at the same time increasing productivity. His clients include

Stefan Hecht


Stefan Hecht has more than 25 years of management experience in the industry as well as in consulting enterprises in the manufacturing industry. The manufacturing industry, especially the automotive industry and technology-intensive companies form his industry emphasis. His consulting focuses on strategic orientation and corporate transformation, technology- and innovation management as well as organizational-/process design

Roland Mönikes

Senior Partner & Managing Director

Roland Mönikes draws on more than 15 years of professional experience in various roles as in-house counsel, managing director, project manager and consultant. His focus is on the holistic transformation of organizations in the area of organizational, process and decision-making structures. Roland Mönikes sees himself as an implementation consultant who supports the strategic orientation of

Marc Staudenmayer

Senior Partner & Managing Director

Marc is a graduate of the Ecole des Hautes Etudes Commerciales (HEC Paris). Before joining ADVYCE as Senior Partner, Marc worked for AT Kearney in Paris until 1994. In 1995 he founded the management consultancy Masai in Paris, which he developed into a global consulting company with 180 employees. From 2011 to 2014 he was

Burkhard Wagner

Senior Partner & Managing Director

Burkhard Wagner has more than 20 years of experience in strategic consulting and in the use of information technology and digital media. His focus is on business strategies, marketing and sales as well as the digitalization of processes and industries. He advises financial service providers, professional services and technology companies. In recent years, he has

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